"HALFTIME"
Cobe Berlin // Herzogenaurach, Germany, 2019

"We strive to never stop creating the new"
“HALFTIME” - the new multipurpose building for the ADIDAS Headquarters

In order to create more space for employees to facilitate flexible working and foster novel forms of creative cooperation, the adidas Campus was developed on a 59-hectare plot. The company headquarters is located on a former US Army site. As a whole, the adidas HQ has become an emblematic “World of Sports”.

The striking “HALFTIME” building, equipped with the latest technologies and with flexible zones for meetings, events and catering facilities for the 2,000 employees and guests, was designed and built by the Danish firm COBE, headed by Dan Stubbergard.

“Halftimes” offers a new restaurant, and contains meeting rooms, a conference centre and showrooms on 15,000 sq. m in total, bringing staff, visitors and brand ambassadors together to see the latest new designs, collections and ideas.

adidas’ enthusiasm for global sports is visible everywhere. The extraordinary adidas culture can be experienced by an inspiring, creative design mix: the event hall is designed like a gym and in one meeting room you feel like you’re sitting at the bottom of a blue swimming pool, the other one is designed like a locker room. Curtains and mobile elements were used to create flexible rooms that can be expanded from the inside. A pavilion with large glass façades and green islands provides additional event and recreation options.

The flexible and multipurpose architectural design makes it possible to use the building for different purposes.

“HALFTIME” was constructed to the latest energy standards, and LEED certification is pending. The elegant, rhomboid roof structure lets through light but no heat. By means of an innovative cooling system using an external water source, energy costs and emissions have been reduced to a minimum.

With “HALFTIME”, a dynamic, inspiring and extraordinary environment has been created – equally for employees, visitors and brand ambassadors of Adidas.

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Project: ADIDAS “HALFTIME“
Location: Germany
Architect: Cobe Berlin
Photographer: Rasmus Hjortshøj | COAST