Apple Park // Cupertino, USA
Apple Park // Cupertino, USA

Apple Park // Cupertino, USA
Apple Park // Cupertino, USA

Architecture as a means of identity

Back to overview
DERECO Impuls 6

In a global competitive field, companies attempt to position themselves with their own corporate identity (CI). A distinctive look aims to attract attention from outsiders. Extraordinary interior design and building layouts are among the most important tools to create an unmistakable identity.

Spectacular architecture can be a landmark radiating prestige, innovation and entrepreneurial spirit. In a way, it’s a placeholder for individual brand values and missions. Seamlessly integrated into the staged world of a brand, corporate architecture is a means for employees to find identity and motivation. It’s a visible message positively adding to the public appeal of companies.